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Colorful cross stitch square with folk embroidery design



Welcome to Avlea

Welcome to my collection of cross stitch and embroidery kits inspired by traditional folk embroidery! I'm Krista West, owner and designer, and I hope you'll enjoy my Avlea Folk Embroidery designs as much as I enjoy creating them.  Folk embroidery brings ancient beauty to your modern home! 

Best Sellers

Best sellers

I'm So Glad You're Here

I simply adore folk embroidery and I want you to feel confident and excited about your Avlea project, whether it's your first time cross stitching or you've been doing it for years and want to experience the fabulous texture and look of traditional folk fabrics (trust me, you're going to love them!). I invite you to explore the website at your leisure but just know that I guarantee every kit 100% and I'm here to support you in your crafting journey. 

Krista West designer of Avlea Folk Embroidery

Learn to Embroider the Avlea Way

We have everything for beginners to seasoned stitchers!

Choose a Design

Choose a kit--get inspired by the wonderful colors and designs of traditional folk embroidery.

Use my Free resources

From start to finish, I've got how-to videos that will get you stitching in no time!

Share Your Work!

We have a wonderful community of stitchers The Courtyard, where you can share your work, ask questions, and connect with other stitchers.

Cross stitch table runner with flowers

Suzanne M.

I have to tell you how excited I am that I bought this! The designs are classic and elegant,  and I love the textile history and the cultural history of your pieces, too.

Cross stitch table runner with repeating design

Marta C.


Today, in a few minutes, I learned about hemming and how to do the corners. You made it so easy!

Cross stitch table runner with geometric design

Rachael M.


It's been an absolute joy to stitch -- it's quick, easy, meditative, and I love the geometric designs that play with negative space.



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